WHAT ARE COOKIES?
Cookies are small files stored on the electronic device through which you access our website, specifically through the browser used for that purpose, and which collect information about your usage habits on our website. Their main function is to facilitate and improve your browsing experience, but, although this is not the only reason for their use, they will also serve other purposes, namely to help us in commercial, advertising and even statistical terms.
EXISTING TYPES OF COOKIES:
It is important to distinguish cookies of temporary duration (session cookies) from those that are cookies of long duration[U1] (persistent cookies). The former are used only for the duration of the visit to the website, after which they are deleted, and are intended to prevent the user from having to log in to the website when changing pages. The latter remain stored on the user’s device after use of the website has ended and for the period indicated in them as the “expiry date” or “duration”, and are intended to allow the user to return to the website and resume browsing according to the settings initially defined by them, for example, by saving language settings.
CATEGORIES OF COOKIES:
Cookies may be differentiated and categorized according to the various purposes that may be associated with them, regardless of whether they are third-party or first-party cookies. These are some examples:
NECESSARY – These are always active even if you do not accept this policy, as they are intended to ensure the operability of the system. In other words, they allow access to basic browsing functions and secure areas of the website.
SECURITY – These are generally long-duration cookies, as they are intended to prevent risks to the security of the website, namely acts of identity theft in general. They may also be used to help determine the need to implement new security measures and do not require user authorization.
LOGIN, AUTHENTICATION - When the user logs in to the website with their account, these cookies store information such as an associated ID number and the login time on their device, allowing them to browse the website or other Internet pages open in the browser without having to log in constantly. This is generally a temporary cookie.
PREFERENCES – This type of cookie stores preference settings, such as language or privacy settings, so that they do not have to be reset each time the user returns to the website. By their nature, these are generally long-duration cookies.
INFORMATION PROVIDED – This refers to information that the user wishes to provide while using the website, as happens, for example, when adding products to a shopping cart. Cookies store these indications of desired products (by way of example), so that the user can complete their purchase easily and smoothly. Since the user may log out of the website, in order to make it possible to resume these options when logging in again, the information will generally be stored through long-duration cookies.
TARGETED ADVERTISING – This collects information about the use made of the website (items viewed, clicks made, advertisements viewed), allowing the user’s interests to be identified so that the advertising directed to them is of the greatest interest to them. This type of cookie may be used to help potential sellers present relevant advertisements, with the aim of providing the user with a personalized experience during their visit to our website. These are generally long-duration cookies, as they are stored so that they can be read on a future visit to the website.
STATISTICS – These collect information capable of measuring the efficiency of the services provided and the commercial activity carried out, for example by collecting the IP address of visitors to the website and monitoring the number of visits, all with a view to developing statistics on the operations available to the user. Therefore, they are generally long-duration cookies.
PERFORMANCE, ANALYSIS – These seek to understand whether the resources necessary for the proper use of the website are available to the user and whether the accessible tools are the most suitable for that purpose, in support of continuous performance improvement.